How To Build A Thriving Business In The Gig Economy
Aug 23, 2018
<h5>The rapid technological changes in the economy bring tremendous uncertainty to the job market. Job security no longer exists. <br/></h5>
<p></p><p>FORBES -- The good news is that with risks come great opportunities. Who would’ve thought 25 years ago that someone would have the title of Social Media Strategist? Today, that’s my job.</p><p><br/></p><p>I was a reluctant entrepreneur, even though I had just completed my MBA. I thought I would have a full-time job in marketing and climb the corporate ladder to an executive position - until I started getting requests from colleagues to teach them how to use social media. I realized there was a need in the market for this skill: showing others how to use social media to enhance their careers and position themselves as thought leaders in their space.</p><p><br/>
<br/></p><p></p><p>One consulting gig led to another, thanks to a lot of networking done primarily on social media. Four years and a lot of hard work later, I have a thriving business with established accounts, high-profile speaking gigs, and a team of four working with me. Here’s how you, too, can turn your side gig into a thriving business that pays the bills and keeps you fulfilled.</p><p><br/></p><p><strong><b>Find your niche.</b></strong></p><p><br/></p><p>Do something that no one is else is doing. Pick a niche and focus on it. In my case, I decided to focus on social media consulting for academics and executives. I came to this decision after my first client was an academic, and I realized there was a business opportunity in guiding academics through the ins and outs of social media strategy.</p><p><br/></p><h5><font color="#333333">Thank you to our friends at <i>FORBES</i><i> </i>for providing the original articles below:</font></h5><p></p>
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